Founder · Technology Leader · AI Workflow Strategist

Automate the process, not the relationship.

What if technology could give you more time without taking away the human connection? I am Latha Kumar, and for more than 30 years I have worked where technology, business, and people meet.

  • 30+ years in technology
  • Bootstrapped since 2014
  • 36 states + Canada with ParkZapp
Portrait of Latha Kumar
Founder, Builder, Teacher

Why I do this work

I did not start with technology. I started with a broken swing.

My son was injured because of a broken playground swing. That experience stayed with me.

It made me ask a simple question: could technology help parks find problems earlier, and create better accountability around inspections and maintenance?

That question became ParkZapp. Today it is used by communities across 36 states and Canada, so no child's safety has to depend on paperwork.

That is how I build everything. Understand the problem first. Then build the technology.

Read the ParkZapp case study →

Read the longer story

I grew up in India with more dreams than I knew what to do with. I studied Electrical and Electronics Engineering, came to the United States, and earned my MBA in Finance from the University of Wisconsin-Whitewater.

I spent many years leading technology, data, and transformation programs at Wells Fargo, Principal Financial Group, UPS, and Hoechst Celanese. I led global teams of up to 40 people and programs with budgets up to $10M.

Entrepreneurship gave me something different: the chance to build around problems I personally cared about. I founded Zamorins Solutions in the Des Moines area in 2014 and have built it without outside funding ever since. Software products, government projects, AI automation, education, and many lessons about leadership along the way.

Zamorins Academy · Main program · 6 weeks

AI Business Accelerator

A 6-week program built around your real business. We find where AI belongs, build the workflows that save you time, and put a simple system in place to attract and win more customers, while you stay in control of every relationship.

  • Get clear on your offer and your ideal client
  • Map your processes and find the repetitive work
  • Build and test practical AI workflows for follow-up, onboarding, and admin
  • Set up AI-supported lead generation and follow-up
  • Train your team and plan what to improve next

Done with you

We build your workflows and systems together, so you learn as we go.

Done for you

My team builds and sets it up for you, and you review and approve.

Cohort

Learn and build alongside other business owners in a guided group.

Not ready yet? Start here, free

What to Automate First? workshop

A live, hands-on session where you spot the repetitive work eating your week, map one real process, and leave with a workflow you can actually use.

Save my seat

In their words

“If anyone is serious about their business, then Latha is the person to go to.”

“I never had experienced this level of caring before. … But here, it's like ongoing support that I'm experiencing with her, and I'm truly grateful.”

Gurjeet MinhasOwner and Founder, Joyous Child Birth, Canada
Read the full transcript

“Because when there's someone holding your hand, you know, telling you how important you are to them, how important your success is to them, that makes all the difference. Trust me, that makes all the difference. Because I never had experienced this level of caring before. Before it was like, okay, get this program, it's going to help you. Here you go. One, two, three. Now, you know, you're on your own. We did what we promised. We gave you all the modules. We did this, and now that's the end. But here, it's like ongoing support that I'm experiencing with her, and I'm truly grateful, Latha. And I feel like if anyone is serious about their business, then Latha is the person to go to. And this is all from my heart.”

What our clients are saying

Real results. Real time back in their day.

“Affordable, knowledgeable, and accommodating.”
Dave RiemerRiemer Systems
“Great company — layout is nice and clear.”
Karen SweeneyDoylestown Township
“Affordable, easy to use, saves time.”
Ed HaydenCity of Gulfport

How I work

I do not begin with the AI tool. I begin with your business.

AI is rarely the real problem. Knowing where to use it is. Before we automate anything, I ask five questions.

“AI has to be your partner, not your task-taker.”

  1. What is taking too much time?
  2. Where are things falling through the cracks?
  3. Where is follow-up inconsistent?
  4. What requires human judgment?
  5. What should never lose the personal relationship?

Starting a business?

How to start a business and get your first customers

I have started businesses from scratch, from a gas station and convenience store to a bootstrapped software company whose ParkZapp platform now serves communities across 36 states and Canada. Here is the path I walk my clients through.

  1. Start with a real problem

    Pick a problem people already pay to solve. ParkZapp started with my son's broken swing, not with an idea for software.

  2. Get clear on your offer and ideal client

    Decide exactly who you help and what changes for them. A clear offer is easier to explain and easier to buy.

  3. Build trust before you sell

    Share what you know, consistently. An optimized LinkedIn profile and helpful content bring people to you.

  4. Find and follow up with the right leads

    Use AI to research prospects and keep follow-up consistent, and keep the conversations personal.

  5. Turn conversations into customers

    Prepare for discovery calls, listen first, and make an offer that fits what you heard. Then measure and improve.

30+years in technology, data & delivery
36 + CAU.S. states plus Canada reached by ParkZapp
13,000employees in 40 countries on one continuity model I rolled out
$50Mprojected savings from a data lake program I led
350+care centers supported by an Iowa education project I led
5–10 hrsa week my AI clients aim to reclaim

What I have built

Practical tools, built around real problems

We do not build vanity features. We build tools that drive action, improve accountability, and give teams their time back.

Before I built my own company
2021 – 2023

Navy Federal Credit Union · Broadridge. Real estate lending analytics strategy and client implementations of $500K to $4M.

2006 – 2021

Wells Fargo. Program Manager, Enterprise Applications & Data Modernization. Data lake, business continuity, regulatory reporting, and cybersecurity migration programs.

Earlier

Principal Financial Group · UPS · Hoechst Celanese. Project management, business intelligence, and system migration.

Speaking

Bring Latha to your stage

I enjoy talking about technology when it stays practical. My sessions are interactive, and I want people to leave with something they can actually use.

Recent

NRPA Annual Conference, 2025. “AI Tech & Park Operations” with Brian McKenna, Christopher Lessig, and Omotayo Ajayi.

Invite me to speak

What to Automate First?

Where AI creates real value, and where it does not.

Human-in-the-Loop AI for Growth

Automation plus human judgment and relationships.

How to Build an AI Agent

A hands-on build, and how agents fit in a business.

Building Products Around Real Problems

From a broken swing to a platform in 36 states.

  • AI for small businesses
  • Technology leadership
  • Entrepreneurship
  • Women in technology & business
  • Park safety
  • Leadership & resilience

Who is Latha?

“I only have one face.”

For me, integrity is not something you change depending on who is in the room. The one who is real does not need to show off.

I have served as Chair of Asian Connection Iowa and helped co-found the Iowa Malayalee Association. Outside of work I value family, nature, walking, and yoga. I believe small, consistent actions eventually create meaningful results.

PMP · SAFe Scrum Master · MBA in Finance, University of Wisconsin-Whitewater · B.Tech, Electrical & Electronics Engineering · Goldman Sachs 10,000 Small Businesses alumna

Integrity

What you say and what you do should match.

Relationships

Businesses are built between people.

Compassion

People are not processes.

Community

Use your experience to help others.

Confidence

Stay steady when the path is not clear.

Learning

Technology changes. Leaders keep learning.

Let's talk

Let's make your technology work for you.

AI implementation, speaking, partnerships, custom software, or media. I would love to hear what you are working on.